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Creating Powerful School Brands

Posted by Senior Associate Marketing and Communications | 33 comments

12/6/2015 6:47:45 AM

We at Eisbrecher, specialize in creating effective advertising and communication strategies to achieve relevant goals. In the present innovative and methodical academic environment, it is necessary to provide an inspiring insight of your establishment. We take a holistic approach to all elements of your school’s branding and communications material. For the powerful and effective branding of a school we believe it is necessary, in the first instance, to thoroughly understand what your objectives are in terms of the messages you may want to convey and how they are going to be perceived. Then bringing all research and thoughts together we take a holistic approach, considering all the elements of that identity as different parts of the same family. It is more than revamping or designing a logo but rather to ensure that the different elements of the identity are creatively implemented within a carefully structured and coordinated manner in terms of colour themes, typography, photography and all graphical styles. HOW WE CAN HELP? School branding and brand re-vitalization can be as small scale as some subtle changes to the organization. To ensure this works effectively we recommend that the design and production of the school’s brochure or prospectus, literature, website, signage, banners, stationery, school uniforms etc are ideally, wherever possible, considered at the same time. We realize of cause that this is not always possible and the school may want to embark upon different parts of their marketing material across a period of time. Please go through our offer for better understanding.

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